Specifically, Brad and Jared Abbot, whose family has been with Fosters Freeze almost since the start, after they opened their first store in 1954. Who would be at the helm of such a modern QSR masterpiece? Why, one of franchise's oldest family of owners, the Abbots, of course. All they needed to accelerate the level of interest in the brand and show off its money-making potential to would-be franchisees was a store that cartoon fellow of the future, George Jetson, would be impressed by. You see, despite the scourge to the restaurant landscape that COVID-19 has been, Fosters Freeze has fared insanely well, recording a nearly 20% increase in year-over-year sales systemwide in 2020, the Dahyas said. So last year, the franchising growth plans began in earnest … yes, in the middle of the pandemic. And, with headquarters nearby, the brand's newest franchisees can look to corporate to be on call for an added layer of support." That, and the added ease of logistics and distribution capabilities. "The many residents of Arizona and Nevada who grew up with Fosters Freeze and are seeking a bite of its nostalgic ice cream flavors and tasty hamburgers make the states an ideal market. Right now, we're looking for qualified candidates across Arizona and Nevada … because of the states' close proximity to our home state of California.įosters Freeze locations have a retro dairy bar feel. "We know the demand is everywhere, but we're being very careful to grow strategically. "The question we're constantly hearing is, 'When are you coming to my state?'" Nimesh Dahya said in an interview with QSRweb. So after the past several years of getting what the pair said were some existing kinks out of the brands' chain of communication and operations, the Dahyas and Fosters Freeze are bursting forth in these late-pandemic days with both a new store model and renewed determination to spread the brand's frozen creamy sweet salutations eastward. as franchisees of brands like Burger King, Pizza Hut, Applebee's, IHOP and TGI Fridays, they wanted to put their earnings and business acumen into something on Golden State turf.īut just because this 65-store brand has some years on it - almost 75 to be exact - didn't mean the Dahyas weren't afraid to both put some breaking-edge spin on the retro soft-serve icon, and grow it beyond the Golden State's very lengthy borders. The brothers - admitted hardcore devotees of their home state - said that after 30-plus years owning restaurants in other parts of the U.S. In fact, that sentiment proved to be key in prodding veteran restaurateurs and brothers, Neal and Nimesh Dahya, to buy the company a bit more than five years ago. Californians have a special sweet and sticky place in their hearts for the icy environs of the state's 74-year-old Fosters Freeze chain and its ice milk and soft-serve offerings.
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